About
ABBY WAITS is the beautiful result of the creative mind of Swedish fashion designer Louice Hedin. Her passion along with encounters with brides from all over the world formed an idea, a vision that started with a brushstroke on a piece of paper and transformed into the collections of ABBY WAITS.
Today, ABBY WAITS wedding dresses can be found at more than 55 carefully selected bridal boutiques across 12 countries, as well as in our own flagship store in Stockholm, Sweden and in our showroom in Kalmar, Sweden. Here, every bride is invited to explore our collections and discover a wedding dress that feels as unique as she is.
We believe that the perfect wedding dress doesn't always have to be exactly as it was first imagined. Through our beloved and unique Special Order concept, we let creativity continue long after the design is complete. Change a neckline, add sleeves, choose a different fabric or combine details from different gowns. The possibilities are endless.
To us, bridal fashion is about more than finding a beautiful bridal gown. It's about the freedom to create something truly personal. A wedding gown that reflects your style, your story and everything that makes you, you.
Because no bride should ever have to compromise on her dream.